Benfica names Betano as maiden sleeve sponsor
Betano has rolled-out a sponsorship agreement with Portuguese soccer club Benfica, which sees the sports betting and online casino operator turn into the to start with organization to seem on the sleeve of the club’s shirts.
This settlement, which is lauded as “historic,” will make its maiden visual appeal at the coming weekend’s away fixture at Gil Vicente. In addition to publicity on the club shirt, the collaboration in between the two also entails a established of characteristics and activations in Benfica’s various channels, which are mainly digital.
“We are delighted to announce our partnership with Benfica. The Eagles of Lisbon are an amazing organisation with a rich record and we are proud to become the club’s formal lover in the gaming place,” mentioned George Daskalakis, CEO of Kaizen Gaming.
“Through Betano, Benfica admirers will be in a position to interact with their beloved staff at a new amount. We are thrilled to start out operating with this fantastic club and its individuals, alongside one another with whom we goal to undertake popular social initiatives like we do with just about every workforce we associate with.
“This sponsorship evidently highlights our robust motivation to the Portuguese current market, a commitment that we are decided to go on demonstrating via our sustained assist to Portuguese athletics and culture.”
Benfica presently sit at the summit of the Portuguese Primeira Liga table following two rounds of fixtures, along with Sporting Lisbon, FC Porto, and this weekend’s opponents Gil Vicente.
This season has witnessed the facet come out on leading towards Moreirense absent from residence 2-1 in the league’s opening spherical, right before defeating Arouca 2- at home this previous weekend.
Domingos Soares de Oliveira, Benfica CEO, included: “This is a partnership with good dimension for the club, with a brand that is effectively established in sports activities and entertainment. Betano stands out for its innovation, particularly on digital platforms, a thing with which we recognize ourselves.
“The existence of Betano on the sleeves of Benfica’s formal shirts will give even extra publicity and visibility to our new formal betting sponsor.”